Information We Collect:
When you interact with us through the Sites, we may collect personal information and other information (“Personal Information”) from you, as further described below:
Non-Identifiable or Aggregated Data: When you interact with My Essential Birth through the Sites, we also receive and store certain personally non-identifiable information. Such information, which is collected using various technologies, will not be used in such a way to specifically identify you. My Essential Birth may store such information itself or such information may be included in databases owned and maintained by My Essential Birth affiliates, agents or service providers. We may use such information and pool it with other information to track, for example, the total number of visitors to or users of the Sites, the number of visitors to each page of our website, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Site. Also, in an ongoing effort to better understand and serve the users of the Sites, My Essential Birth may conduct research on its customer demographics, interests and behavior based on the Personal Information and other information provided to us. This research may be compiled and analyzed on an aggregate basis. My Essential Birth may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. My Essential Birth may also disclose aggregated user statistics in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.
Our Use of Your Personal Information and Other Information
Our Disclosure of Your Personal Information and Other Information
My Essential Birth does not rent or sell your information. There are, however, certain circumstances in which we may share your Personal Information with certain third parties without further notice to you, as set forth below:
Agents, Consultants and Related Third Parties: My Essential Birth, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include maintaining databases, sending emails and SMS messages, offering and developing certain features of the Sites, and maintenance and security. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function. We also disclose automatically collected data (card scans, promotional activities, and redemption information) to our business partners, clients, third-party ad servers and advertisers. These third parties may match this data with information that they have previously collected about you under their own privacy policies, which you should consult on a regular basis.
Legal Requirements: My Essential Birth may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or assist government enforcement agencies, (ii) protect and defend the rights or property of My Essential Birth, business partners, clients, or our users, (iii) act in urgent circumstances to protect the personal safety of users of the Sites or the public, (iv) protect against legal liability; (v) protect business partners and clients from fraudulent, abusive, or unlawful uses; or (vi) protect the security or integrity of the Sites.
With the Ability to Opt-Out: Maintenance of Account Information/Opt-Out. You may access and update information provided to My Essential Birth when you created your account or opt-out of receiving communications from us at any time by logging into your account and updating the desired information or by contacting us using the contact information provided below.
The Sites will automatically send you SMS messages with updates and other information as part of the services offered by My Essential Birth. You may stop receiving SMS messages from My Essential Birth generally by replying STOP in response to any received SMS from the program. You may also opt-out of receiving SMS messages on the My Essential Birth website. If you opt-out of receiving SMS messages, you may not be able to use certain Services.
You can use our website without providing any Personal Information. If you choose not to provide any Personal Information, you may not be able to use certain services offered by My Essential Birth.
Our Site is not specifically directed toward children, and we do not knowingly collect personal information from persons under the age of 13 on our Sites without parental consent. We are committed to protecting the privacy of children and abide by the Federal Trade Commission’s Children’s Online Privacy Protection Rule. Please visit www.ftc.gov/kidsprivacy for information from the Federal Trade Commission about protecting children’s privacy online.
Links to Other Web Sites:
Our Site may provide links to third-party sites that are not operated by My Essential Birth. We are not responsible for the privacy policies or content of those sites and recommend that you check the relevant privacy policies of those sites to determine how your personal information will be used.
My Essential Birth takes reasonable steps to protect the Personal Information provided via the Sites from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email, mobile or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way. If you create an account on our Site, you must maintain the confidentiality of your account and password and restrict access to your computer. You specifically agree not to share your login credentials with any other person or otherwise enable anyone else to access your account. You agree to be responsible for all activities that occur under your account or password and agree to be responsible for all charges. We have the right to refuse service, terminate your account, or take other actions in our discretion. You agree to inform us of any unauthorized use and to take steps to prevent its further unauthorized use.
Do Not Track Requests:
When this Site receives Do Not Track signals and other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal identifiable information, we honor those requests.
Other Terms and Conditions:
Access to Information; Contacting My Essential Birth:
To keep your Personal Information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Information in our possession that you have previously submitted via the Sites.
You may contact us at:
My Essential Birth, LLC
Effective Date: 11 January, 2019